SEO and Google Ads Performance Report for “passioneurs” 1.⁠ ⁠Overview Objective: Improve ranking from positions 20–30 to the first page within 10 months. Target Monthly Increase: Achieve a minimum 10% improvement in ranking each month. Google Ads CTR Target: Maintain a CTR over 10% for ads related to “passioneurs.” 2.⁠ ⁠Monthly Keyword Ranking Progress (SEO) Ranking Baseline: List starting positions of primary keywords related to “passioneurs.” Monthly Changes: Document ranking position for each keyword at the end of each month. Calculate Monthly Improvement Rate to check if the 10% target increase was met. Projected Position by Month 10: Use the monthly growth rate to forecast final positions. 3.⁠ ⁠Google Ads Performance Metrics Average CTR: Track CTR across ads related to “passioneurs,” aiming to keep it above 10% . Cost-Per-Click (CPC): Monitor CPC to manage ad spend effectively while targeting keywords MAX 1 SAR per click . Conversion Rate: Assess the conversion rate to measure ad impact on business objectives. 4.⁠ ⁠Keyword and Ad Performance Breakdown Top Performing Keywords: Identify keywords that showed significant ranking improvement each month. Highlight keywords with the highest CTR in Google Ads. CTR Insights: Analyze factors contributing to high CTR, such as ad copy, targeting, and placement. Opportunities for Expansion: Recommend related keywords or ads to capture additional traffic. 5.⁠ ⁠Future Optimization Recommendations SEO Suggestions: Content Enhancements: Optimize page content based on high-ranking competitors. Backlink Strategy: Build links to improve domain authority. Google Ads Optimization: Refine ad copy and targeting based on high CTR and conversion rate patterns. Test new ad formats or placements to increase reach and engagement.